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Consider diversified monitors and potential customer needs …
Consider diversified monitors and potential customer needs for running internet café business
In the PC Bang, PC specifications and peripherals have changed according to game and user trends. Among the monitors that are seen first in the eyes of customers, the trend is from large scale to high specification and recently diversified.
When was established as a major game, low-priced PCs, also known as LOL PCs, were spotlighted as PC-capable PCs. At this point, full-scale monitors began to grow. In the keyboard, the introduction of mechanical keyboards has increased dramatically, and the gaming mouse spring season was unfolding to occupy the vacancy of the G1, which was also discontinued.
Previously, monitors, which the 24-inch monitors had been the mainstream, have expanded to 32-inch and 37-inch and 39-inch models.
However, because of the size of the desk, the 39-inch was a physical limitation, and even the old desk did not have a problem. To make matters worse, the resolution remains the same as FHD, and the problem of excessively large dot pitches has caused some of the customers to experience excessive "staircases".
In the end, the PC Bang industry has established the 32-inch monitor as the most efficient and most popular monitor.
At the time of this growing pain, was released and was taken out of the throne for a while, and with its popularity, PC upgrade and so-called 'FPS' monitor spread rapidly.
It was during this period that curved monitors became popular, high-throughput monitors began to attract attention, and 144 Hz monitors became popular.
Since then, the Battlegrounds hit a growing need for effective monitors for FPS, increasing the demand for 165Hz monitors, and even 180Hz and 240Hz monitors have been introduced in premium seats, the signature of the store.
As the heat of became a little bit, the consumer trend began to change subtly, and recently, the change began to target two rabbits who wanted to increase the number of customers by embracing profitability and diversity. It is to have various monitor types.
In addition to the standard 32-inch type as well as the 27-inch type, the refresh rate is based on 144 / 165Hz, the 180 / 240Hz seats are separated, and the resolution and FHD, QHD also occupies some places. Also, SME products and high-end gaming brands such as LG, BenQ, ROG, and Earth are prepared together. The introduction of small 21: 9 monitors for couples and video viewers is also annoying. At least two to three monitors can be mixed in one store.
As part of the upgrade process, the trends of those days were introduced to reflect the different types of monitors, and in some cases, various types were planned and purchased to embrace various types of customers' tastes. As the consumption of video content increased and the OTT field developed rapidly, the 21:9 monitor also began to lag behind. What is that the needs of consumers have diversified, and to embrace them and appeal to them, various preparations are necessary.
However, buying multiple monitors blindly increases spending, but customer preferences can be a step in place, so be careful. To get the maximum effect from the minimum expenditure, it is not only limited to the taste analysis of store customers, but also serious consideration to identifying the consumption pattern of the resident population or the floating population in the business district.
Legendary Game, <Wow: Classic> Entered the PC Bang Top 10 Ga…
Legendary Game, Entered the PC Bang Top 10 Game
'World of Warcraft: Classic, (Wow: Classic)' looks like it is rising in PC Bang back in 15 years ago.
According to the researching company ‘Game Tricks’, was ranked 11th on 27 August when it’s first release day and rose to the next 10thday. Market share and usage also recorded 1.46% and 75,688 hours, respectively.
The same respect can be seen in the PC Bang log statistics website, ‘The Log’. On 27th August, it was also ranked 9th with 1.63% market share and 58,289 hours of usage. On the following day, its occupation was 1.69% and 61.049 hours of usage.
This record includes not only , but also , but apparently this sharp rise is because of . It is a legendary game in which used to dominate an ear years ago and it is said that is bringing the fun and nostalgia of the classic.
One PC Bang owners said, “It’s hard to find a new online game these days, but the MMORPG classic version of the giant IP was released, and it is a good subject. Also, it is nice to receive a lot of attention from users and gamers. However, the return of the legendary game like may only attract one-shot for a short period of time, it is difficult to expect this phenomenon for a while. It is hard to expect to last this effect to bring a good result for PC bang”.
Summary of new products causing ‘keep waiting’ phenomenon un…
Summary of new products causing ‘keep waiting’ phenomenon until its official release in PC and PC Bang industry in 2019 summer
Typically, the moment for upgrading PCs in PC Bang is on vacation, which is targeted for the main customers, middle and high school students. This is to attract customers with the latest specifications as the operation rate soars. For the summer season, the upgrade usually takes place from late June to early July.
However, this year is somewhat different. It is because the news said the outstanding performance of new IT hardware would be launched in July and this made the publics to have high expectation for the upcoming products. Most of the consumers have returned to standby mode waiting for the new products and so does PC Bang.
Therefore, we summarized new products that are causing ‘keep waiting’ phenomenon in the market for those who are running PC Bang business or preparing to open business.
AMD 3rd generation Ryzen processor
At the end of May, AMD officially announced the 3rd generation Ryzen process at the 2019 COMPUTEX in Taipei, Taiwan and it caught attention of the IT manufacturers and related field. The new 3rd generation Ryzen process is based on the 7nm process Zen2 architecture and continues the same AM4 socket as the previous versions, supporting next-generation PCle 4.0 interfaces. This new model gains around 15% of performance compare to the previous generation, and it will stabilize the position as leading company.
Considering AMD as a second leading company and always has labeled with ‘cost-effective’ and shadow under the competitor, the surprising thing is ‘performance’ on the keynote of 3rd generation of Ryzen. When demonstrating performance of products in product demonstrations, it is common to choose a product which is making favorable to the products, but AMD chose programs and games which are in favor of Intel and they showed strong confidence during the showcase. In the meantime, they announced that the price is only half of competitor’s models, but the performance is the same level.
The 3rd generation model of Ryzen are eight in total and 6 models are highly expected to adopt in PC Bang: Ryzen 5 3600/3600X, Ryzen 7 3700X/3800X, Ryzen 9 3900X/3950X. The popular model will be Ryzen 5 3600, which is affordable for entry motherboards.
Entry A320 chipset is supported or not? There are absolute options…
The motherboard that we can get from the market is only 300 series which is divided into the A320, B350 and X370 chipsets, and the 400 series, which are divided into the B450 and X470. And the X570 chipset which will be released with the 3rd generation is the new option for high-end. But the thing is that AMD’s official announcement excluded the 3rd Ryzen support from the cheapest A320 chipset, and B350 chipset could be the minimized alternative option for PC bang to choose.
Luckily, according to the domestic media briefing with AMD senior director David McAfee, he has left the possibility of supporting A320 chipset to the motherboard manufacturers.
The Standard of DDR4 will be changed! PC4-25600(3200MHz) memory
Memory, which has been going its price down, is facing its new generation. The PC4-21300(2666MHz) standard From Micron and SK Hynix’s new DDR4 memory test list. And Samsung Electronics, which occupied for more than 90% of the domestic memory market, also prepares for DDR4 PC4-25600(3200MHz) model that is a far faster than the current popular DDR4 PC4-21300(2666MHz) model. PC peripheral distributors were highly expecting its official release in late July.
New DDR4 memory, will it give wings for Ryzen?
The new memory launch is closely connected to the 3rd generation of Ryzen. Intel Coffee Lake fully supports its performance only for PC4-21300(2666MHz) memory, but 2nd generation Ryzen, which supports up to 2933MHz has to face some loss when using PC4-21300(2666MHz). For this reason, it is much more effective to use higher clock, but the option is limited to expensive tuning models, many users purchase cheap PC4-21300(2666MHz) and overclock it to PC4-25600(3200MHz). This is so-called ‘national ram over’ syndrome and this method was very popular among users.
The new Ryzen process is expected to support for 3733MHz, which is higher than its second generation, and DDR4-3600 will be highly recommended. Therefore, it is highly expected to see another ‘ram over’ syndrome again using with PC4-25600(3200MHz). For PC Bang, it is not avoidable to pay attention for the news of the new memory.
Breaking the limit, RTX20 Super Series
Nvidia, which leads the PC Bang graphics card market, is unveiling its new powerful RTX Super Series. It is to counter the new Radeon product that will be released with the 3rd generation Ryzen in July.
On the teaser, the new RTX Super Series said ‘something super is coming’ and literally, it is expected for more powerful performance. Unlike the previous models, it will include more CUDA cores, and so does introduce new GPU. For example, the existing RTX2060 used a TU106A-500 chip, but the RTX2060 Super applied TU106-410 chip, the RTX2070 Super does TU104-410, RTX2080 Super does TU104-450 chip. It is also expected to equipped with GDDR6 memory and apply with 8GB capacity to support 4K resolution. There would have a significant performance difference.
What will happen to the exiting RTX line-ups?
The price of RTX Super Series will be at the same level as the existing line-ups. According to the leaked rumors, the RTX2080 Super will be USD 799.99, which is the same as the exiting FE model’s, and RTX2070 Super will be sold at USD 599.99. Only for the RTX2060 Super will be exceptionally priced at USD 429.99 and it will be set between RTX2070 and RTX2060.
If Nvidia will launch the new models as the rumor said, there will be a problem of overlapping exiting lineup and price position, and it is highly expected to be followed by measures such as price reduction of previous models and discontinuation of some models to reorganize the overall line-ups.
Choose new products for wise upgrades
As stated above, the new generation of Ryzen, DDR4 memory, and the more powerful RTX Super Series will be released, and many PC Bang owners will have concerns about what to choose and what specification will be good for them. Based on the key points as above, it will be required to find out what is the smart upgrade option between the new high-performance products and the existing cost-effective products. It is time to think carefully.
* This article was issued on ilovePCBang magazine 2019 June’s issue.
Food, the major source of sales of PC Bang, how far will it …
Food, the major source of sales of PC Bang, how far will it go?
In Korea, Spring season is considered as off-season for PC Bang. Someone said it is a bit better in May, which has children’s day and parent’s day and many holidays, but before the end of June comes, it is not as much as different.
But for business owner and operators, it is not easy to let go of their hands just because it is off-season. This season should be used as a preparation time for the peak season. Setting and reforming the menu could be a part of it.
Surely food becomes the major source of sales of PC Bang, and the quality and types of food have made huge progress. Food has grown to be as an aspect of PC Bang’s major source of sales and also reflected the consumption trends and it is a transformation based on supply and rate of return.
Regardless of the reasons, the fact is that anyhow there should have changes and that the change has always existed. Originally delivery food was popular for PC Bang visitors but since the food became an added source of sales and expanded its role, the delivery food had gone.
Snacks, disappearance of delivery food
The basic food of PC Bang is definitely the snacks. Even though snacks do not have a good margin, they are easy to store and comparatively low price to prepare a wide range of products to deal with many customer’s tastes.
The longer stay time in PC Bang increased the need for food, which soon led to a diverse supply of food and this diversification of food led to changes in storages and utensils.
In the beginning, refrigerators were set for storing drinks, and then microwave oven for heating frozen food such as hamburgers and fried chips were introduced, and now it is easy to find heating cabinet for hot drinks in winter season.
The appearance of full-scale cooking food and instant noodle machine
Since the delivery food had completely disappeared, food has set as a major source of sales for PC Bang firmly. Naturally, the types of food and quality have developed quickly. The new era of PC Bang food moved from selling existing instant food to full-fledged cooking food.
The most basic and representative food for PC Bang is definitely instant noodles, and now the instant noodle machine showed up and it caught attentions of PC Bang users.
Originally the instant noodle machine was developed for PC Bang market and it has been developed several times and today we can find the machine in the convenience stores.
The revenge of cup noodle and the appearance of food paparazzi
While the food was expanding its role as an additional sales source for PC Bang, it suddenly put on the brakes. In April 2010, the Ministry of Health, Welfare and Family Affairs made it illegal for even pouring hot water into the cup noodles at restaurants that were not registered as a rest area. In the meantime, the vending machine that used paper cups should also be licensed, and it resulted a sharp decline in food sales especially for PC Bang. Many paparazzi came to the PC Bang and took photos and reported to authorities and the PC Bang owners had to pay for the fine.
The paparazzi incident ended in July 2011 after 15 months from the first act effected. The Ministry of Health and Welfare released an official notice and distributed to local government that pouring hot water into the cup noodle is not illegal. Thanks to the PC Bang associations and group’s claims and requirements heading to the Prime Minister and the related authorities, it brought a good result.
Starting from this period of time, many people in PC Bang industry started having interest in registering PC Bang as resting area restaurants. This idea developed as a marketing strategy to maximize its profits to sell more food, PC Bang’s food supply has switched from simple snacks to cooking foods.
The appearance of seasonal food: ice cream in summer, hot fish cake in winter
Seasonal products appeared as the interest of food grew. Ice cream for the summer season, hot drinks and fish cake for the winter season were prepared and sold. Many PC Bang adopted the heating cabinet and ice cream freezer that are commonly found in the convenience stores.
Soon, the ice cream freezer disappeared due to the frequent malfunctions and peripherals cleaning. Rather than ice cream, ice cups were widely popular and now it is one of the main items for the summer season. Also, the heating cabinet adopted widely, and it is playing a significant role in sales of the winter season.
Likewise, the food that followed the consumption trend adopted into the PC Bang and now it has been improving to meet the visitor’s tastes.
The rapid growth of the PC Bang cooking process
In Korea society, the single-person households increased rapidly from the past 10 years overall, and this affected to PC Bang food. PC Bang have restaurant-level recipes and cooked by themselves. The menu also has diversified from instant noodle to pork cutlet, rice covered with toppings, hamburgers, and fried chickens.
Originally the convenient foods were developed for single-person households from food manufacturers, but the high-quality and simple convenient food overlapped customers, the food suits for PC Bang and the sales number of convenience food has exploded.
This kind of trend is in line with the fact that the convenient food for PC Bang and multi-use facilities have been launched, and many foods fair and exhibition participating companies bring new menus for single-person households.
Shop-in-shop: collaboration with specialized brands
As much as the convenient foods develop, the PC Bang industry tried to co-work with professional brands as a form of shop-in-shop or a franchise type. The food-specialized brands have already had movements of shop-in-shop since 2009, and the menu range varies in ice cream, hot dog, sandwich, pork cutlet, coffee, chicken, etc.
Among those, the clear brand that has settled firmly are New York Hotdogs and Coffee, Steff hotdog, Donny burger, and XOXO Hotdog and coffee. In addition, the No.1 chicken brand ‘BBQ’ has developed and created the PC Bang specialized menu to attract franchisees and surpassed 300th stores by now.
Collaboration with franchise brand as a type of shop-in-shop has been widely tried and spread because it has the advantage of securing consumer’s trust and using the reputation of their brands, and also the differentiating food products could be a big advantage out of it.
The emergence of specialized PC Bang brand and PB products
There have already been a number of professional brands targeting PC Bang as well as established food brands. PCtaurant and XOXO Hotdog and Coffee could be the example of it, and Perfect Ramen and PC Bang PB products have released. This is a proof that PC Bang market has its unique and the market size is never small.
Young generation's consumption trend highlights for the food
The consumption trend among the young generation is becoming more focused on food these days. As the number of single-person household increases, and the importance of balancing work and life considered as the most valuable thing in lives, and they think “Work-Life Balance” is the priority thing for them.
This trend shows from the ‘Mukbang(eating show)’, ‘Honbob’ and this has an intersection with PC Bang. This is the reason why PC Bang cannot be free from the issue of food and food became a major source of additional income for PC Bang.
As long as the people’s appetite for food and consumption won't decrease, the need and marketability of food will increase, not decrease. This is why we cannot overlook the fact that how much food can be developed, improved, and absorbed according to the PC Bang environment and reality. This is the evidence that we need to sensitively respond to food trends and develop further.